TOP 5 REASONS TO INVEST IN VIDEO MARKETING
1. IMPROVES SEO
What good is having a great website if no one can find it? We understand the way Google search rankings function and how to use them to your benefit. Google’s algorithm monitors how much time visitors spend on a website. That’s why it’s essential to give them a reason to stay. Adding video to your website, especially on the landing page, can increase user engagement and result in higher Google search rankings. In 2018 Forbes magazine estimated that videos on a website can improve audience retention by up to 88%. We can provide professional videos that will capture your audience’s interest. while simultaneously telling your brand’s story. An engaging video is also likely to motivate visitors to explore other sections of your page and to learn more about the products and services you have to offer, thus increasing sales and profit.
A well-designed YouTube channel is another great tool to have in your arsenal. We can provide high-quality videos with catchy titles and visually appealing thumbnails to help your channel appear higher in search results and attract new subscribers.
Like the adage says, “A picture is worth 1,000 words,” and this is even more true for moving pictures. The fact is; people love videos; it is by far the most powerful medium of communication. Video ads are more engaging, memorable, and studies have shown that in some cases, viewers retain 85% of a message when watched in a video compared to just 10% when reading text.
Over 70% of marketers report that video produces more conversions than any other kind of advertising. After watching an engaging video, it is 64% more likely that consumers will make a purchase.
Sharing your videos on social media platforms can get your business noticed by a much wider audience. According to Wordstream.com, in 2020, YouTube had over a billion users, which is almost equivalent to one-third of total internet users. 45% of people on the internet watch more than an hour of Facebook or YouTube videos a week. In fact, YouTube racks up more than 1 million hours of views every single day.
Instagram is a social media platform with over 1 billion users worldwide. Every day more than 200 million users visit a business profile. Recent polls have shown that 70% of users have purchased a product or service on the platform.
3. ESTABLISH TRUST
The relationship between a business and its customers is delicate and requires a strong foundation of trust. Video is the most effective medium to win over customer confidence.
A video can introduce your business and its employees to potential customers and clients. It is the perfect opportunity to make a great first impression on your terms. With an engaging, well-produced video, you establish a dialogue and position yourself and your business as experts the audience can trust. Because video delivers messages faster and more effectively than any other medium, it also accelerates your company’s branding.
More importantly, there’s a certain magic to video that has the power to connect with viewers emotionally. This emotional reaction leads viewers to build an image of your company in their minds that they can trust.
4. RETURN ON INVESTMENT
“Word of mouth” is the most effective form of marketing. After all, people who don’t stand to gain anything from a product’s success don’t have a reason to lie about it. Unfortunately, this isn’t something companies can control, and if you sit around waiting for it to happen, you’re likely to fall behind your competition.
Fortunately, the path to success isn’t a complete mystery. If you want your business to grow, you must invest in it. Marketing is an indispensable tool for your company, like equipment and supplies. When you invest in marketing, you’re investing in your company. The quality of your marketing directly impacts how your potential clients will see you and your company.
Video ads marketed on social media platforms can target your audience more precisely than print or radio advertising. Viewers also tend to share videos they like on the platform, further expanding the reach of your ads.
Implementing video into your marketing strategy is a great way to help your business grow. It creates more audience engagement and allows the messages to resonate longer than other media. Furthermore, a YouTube channel is an outlet that can broadcast your videos indefinitely. Over time, views and shares will continue to grow, improving your SEO on google while also bringing new visitors to your website.
5. VIDEO IS EFFECTIVE
Think back to commercials from your childhood. Think about one that stands out. What emotions does it inspire? Do you still feel the same way about the product or brand? There’s a good chance that your sentiments haven’t eroded much. That’s because videos don’t just leave visual impressions in your mind; they also create emotional ones.
A video ad can do so much more than just promote a product or company. It can tell an inspiring story that resonates profoundly with audiences, evoking memories and sentiments for years to come.