TOP 5 REASONS TO INVEST IN VIDEO MARKETING
1. IMPROVES SEO
Your website can actually appear higher in Google search rankings with the addition of a high quality, engaging video. Part of google’s algorithm takes into account the amount of time visitors spend on your website (i.e. user engagement). Having a video on your landing page will increase user engagement and will make your site rank higher in search engine results. In 2018 Forbes magazine estimated that viewers spend 88% more time on a website with a video on it. A video that is professionally produced will hook your visitor’s attention and simultaneously tell the story behind your brand. After viewing your video they are more likely to explore other sections of your web page and learn more about the products and services you have to offer, thus increasing sales and profit.
Google purchased YouTube back in 2006 and is now the worlds second largest search engine. Building a youtube channel and optimizing each video is another effective way to appear higher is search results. You need to add quality videos regularly to get new subscribers. Catchy titles and visually appealing thumbnails can enhance the number of views on each video and improve your videos search rankings.
If you want your business to be seen you must put it in a video and post to social media platforms. According to Wordstream.com in 2020 YouTube has over a billion users, which is almost equivalent to one-third of total internet users. 45% of people on the internet watch more than an hour of Facebook or YouTube videos a week. More than 1 million hours of videos are watched on YouTube each day. There are more than 1 billion people that use Instagram each month and 200 million visit a business profile each day. Some recent polls suggest that 70% of users have purchased a product or service on the platform. Instagram is ideal platform for video marketing.
Internet users prefer to watch rather than read because video is more engaging, more memorable, and is by the far most powerful medium of communication. Studies have shown that in some cases, viewers retain 85% of a message when watched in a video compared to 10% when just reading text.
Over 70% of marketers claim that video produces more conversions than any other content. After consumers watch a video on a product they are interested in the probability that they purchase it increases by as much as 64%.
3. ESTABLISH TRUST
Establishing trust with your customer is a relationship that develops over time and video is the most effective medium to kickstart this relationship. Video has the magic to make an emotional connection with its viewers. When a prospective customer or client sees your business and its employees clad in your branded apparel it is akin to a first impression you make when first meeting someone. You initiate a dialogue between your client. Although this dialogue is one sided, it begins to position yourself or your business as experts. Viewers have an emotional reaction and begin to judge your company and construct an image in their minds. Video accelerates your branding since it delivers your message faster and more effectively than any other medium. You can take control of the emotional response you want your clients to have to your brand.
4. RETURN ON INVESTMENT
We all wish we could wave the magic wand of "word of mouth" marketing and the most effective marketing campaign is done with zero planning and zero budget. While you are waiting impatiently for that to happen you're falling behind your competition who is out there producing videos and taking your market share. The equation is simple; if you want to grow your business then you must invest in it. Just like investing in quality equipment, technology, and supplies - marketing needs to be treated no differently. Video marketing is an investment in your business and a wise one. The quality of your video marketing is reflection of your business. John Wanamaker, an American merchant and marketing pioneer from the 19th Century is famously attributed with the quote: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Video marketing is money well spent because it's opportunity to make a statement about your business. When your videos are marketed properly via social media platforms, it can reach your target market with better precision than traditional advertising such as print and radio. When implementing marketing strategies, marketers who use video grow faster than those who do not because videos have more engagement, are shared more, and their messages resonate longer than other media. With a YouTube channel your videos have a place to be broadcast indefinitely. Views and shares will increase over time and continue to improve your SEO on google and bring new visitors to your website.
5. VIDEO IS EFFECTIVE
Video marketing delivers your message faster and more effectively than any other medium. Video can tell a story that can inspire your customers and if done properly can even be a catalyst to a behavior you seek from your viewer. Through visual story telling you can instill an emotional response from the viewer than can resonate deeply and evoke memories and sentiments for years to follow.
How many commercials from your childhood can you recall? Think of one that stands out. What emotions are you feeling? Do have similar feelings towards that product or brand still today? Chances are good that your sentiments haven’t eroded much. Video can have the uncanny ability to not only leave a visual impression in your mind, but an emotional one as well.